Toilet Soap Market Size, Share and Consumption Analysis Report 2021 by Million Insights

Global Toilet Soap Market is segmented on the basis of type and geography. Toilet soap is the soap used as a toiletry (an object or cosmetic used in making up, dressing etc.). Higher the fatty material in soap; better the cleansing ability. Toilet soaps contain more fatty material than bathing bar (i.e. 60-80% while bathing bars contain 40-60%), so they soften the skin and also cleanse better than bathing bars. However, bathing bars often add other stuff to make up for the moisturizing part like glycerine (pears), moisturising milk (dove), etc. Most of the soaps present in the market such as Liril, Lux, Lifebuoy, Dettol, Margo, and Cinthol are toilet soaps.



Toilet soap, once only an urban phenomenon has now penetrated practically all areas including remote rural areas. The incremental demand flows from population increase and rise in usage norm impacted as it is by a greater concern for hygiene. There are a few specialty soaps as transparent Glycerine soaps, sandal soaps, specially flavored soaps, medicated soaps and baby soaps. Specialty soaps are high valued but enjoy only a small share of the market in value terms. Interestingly, majority of the market is now sourced from the rural sector. This means that the variance between the two segments is not very large. Since upper-end market focus is the urban areas, margins come from the urban sector.


Price is the most important factor which effects the buying behaviour of consumer, by which a consumer goes for the various segment of soap like premium, popular, sub-popular and carbolic which are basically decided by the cost factor and fat content in the soap. The buying frequency is either monthly that is done by the families or in case of bachelors it is more than once in a month.

Based on type, the toilet soap market is segmented into men’s soap, ladies soaps and kids soaps, and common soaps. Based on geography, the toilet soap market is segmented into Asia Pacific, Europe, North America, Latin America and Middle East & Africa. The key players of toilet soap market are Beiersdorf, Chicco, Johnson & Johnson, Mamas and Papas, Pigeon, 4moms, Baby Trends, Brevi, Burt's Bees, California Baby, Earth Mama Baby Angel, Fisher-Price, Galderma, Himalaya, Mothercare, Mustela, Noodle and Boo, PZ Cussons, Sebapharma, Unilever and Weled.


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