Carpet Market Dynamics, Emerging Trends, Growth Factors and Sales Forecast to 2022
The global carpet market is expected to witness significant growth over the forecast
period owing to rising new trends and growing innovations in construction
solutions and floor designs. Furthermore, increasing end user demand from
commercial, residential, and industrial sectors coupled with rising awareness
regarding carpet benefits is anticipated to drive the market growth over the
next eight years. In addition, the growing adoption of carpet for its
functional and aesthetic properties is further projected to propel the sector
demand over the forecast period.
The market is projected to witness proliferated demand over the
next eight years owing to Increasing application in homes or offices for
decoration, rising demand during cold climate to maintain the warm temperature
and growing technological adoption for manufacturing eco-friendly flooring
materials including linoleum, glass, bamboo, rubber, Polyester (P.E.T) Berber
and reclaimed hardwood. However, growing stringent regulation imposed on
manufacturers due to rising environmental concerns coupled with increasing
fluctuation in the raw material prices has enabled the market to witness
hindered growth over the next eight years.
The market is segmented by product into non-resilient Flooring,
resilient flooring, soft coverings and seamless flooring. Soft covering segment
was accounted for more than 50% market share in 2015 and expected to witness
similar trend over the next eight years owing to its rising awareness regarding
its benefits such as dust-binding characteristics, noise-reducing effect, and
good insulation for providing comfort, aesthetic and warmth. Resilient flooring
segment is anticipated to report the fastest growth over the forecasted period
owing to increasing demand for its products such as rubber, asphalt and vinyl.
Furthermore, rising adoption by end user industries primarily due to its
characteristics including waterproof, durability, cost-effective and
low-maintenance has enabled the market to witness significant demand over the
next eight years.
The carpet market is highly competitive primarily to the presence of several
domestic and international suppliers. Though, the sector has the presence of
various new players, who face difficulty in competing with other major
companies in terms of functionalities, features, quality, and services. Over
the forecast period, the growing new product development activities coupled
with increasing adoption of new technologies for achieving operational
efficiency has enabled the competition to become more aggressive. On a
contrary, few major players through continuous R&D endeavors coupled with
growing expertise knowledge in the industry have enabled them to witness
competitive edge, thus propelling the overall growth of the sector over the
next eight years.
North America and Europe are anticipated to witness major market
share over the forecast period owing to the growing real-estate industry and
surging infrastructure facilities. The US, France, Germany and the UK are
expected to witness proliferated demand of carpets majorly due to rising applications
from non-residential and residential build spaces. Asia Pacific is anticipated to account for
fastest growth over the forecast period primarily due to the growing easy
installation techniques coupled with increasing adoption of innovative construction
solutions. India, China, and Japan are anticipated to witness the highest share
in the region majorly owing to the rising disposable income coupled with
growing foreign investments. The Middle East & Africa is projected to see
significant growth by 2020 mainly owing to increasing urbanization,
industrialization, and globalization. The sector has huge potential in this
region primarily owing to rising per capita income and foreign investments.
Key players in the market include Mannington Mills Inc, Mohawk,
Gerflor, Armstrong, and Shaw Floors. The market is highly consolidated having
more than 50% market share by major companies. The major players generally tend
to collaborate with smaller companies to increase market share and thus gaining
competitive advantage. These players through continuous R&D endeavors focus
on building a wide distribution network that supports the overall market to
report significant growth over the forecast period. Companies through strategic
expansions and mergers & acquisitions have been trying to cater large
volume of customers with products that are cost-effective and high quality.
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