Global Bathroom Accessories Market Size, Share | Industry Analysis report up to 2022

The global Bathroom Accessories Market is expected to witness substantial growth for the forecast period owing to change in life style, competition in hospitability sector and increase in disposal income. Bathroom fittings and accessories product were limited to urban and high-income group. The usage of bathroom with luxury fittings in rural area is low, while the usage of bath fittings and accessories was rather limited in urban areas as well.

The market for bathroom accessories has blossomed on the grounds of substantial growth in personal disposable income, rapid urbanization, promising growth of real estate sector, rise in hospitality industry, aspirational consumers, improvement in standards of living, improving consumer awareness regarding new bath accessories and government initiatives towards enhancing sanitation facilities in rural areas. A home with at least one bathroom has become a basic necessity in urban areas, which in turn has led to an increase in demand for bathroom fitting and accessories. Growing residential and office spaces would require exquisite interiors this will lead to increase in demand for high-end bathroom accessories.

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The major growth driver has been the perception people look at bathrooms today. It was perceived as a necessity few years ago, bathrooms now have evolved into style statement. Bathroom is no longer a place, which is just used to bath, but the purpose also focuses on the relaxing aspect. People are opting for bigger and bigger bathrooms as a sure sign of luxurious living, increasing the size also gives a chance of adorning it with exquisite fixtures.

Eco-friendly Bathroom Accessories items like towels, hand towels and face cloths and material that have natural appearance and texture have also gain popularity. The use of industrial design has also continued to grow. Sensors taps that come with fully automatic functioning and work under normal water pressure are gaining popularity. Mixers and showers from manufacturers such as Hansgrohe are now equipped with standard water saving technology or are available in eco version with reduced flow.

Some Restraint that has constrained the growth of this market such as low demand in replacement market, smaller bathroom size in India and market restricted to urban areas. Despite of these restraints the rise of nuclear families along with the exposer to international set ups are the primary reason for the increase of this market. India is not a replacement market, majority of the families tend to stick with the same bathroom accessories they bought at the time of property purchase. The bath accessories market in India is highly untapped considering a large population in the rural areas. The government has taken an initiative to improve the sanitation in rural areas where penetration is still lower. The capacity utilization by large organization has been enriched, complemented with the emergence of global and local SMEs bath accessories and fitting manufacturers.

North America is considered as the key market for this industry owing to the presence of many high priced hotels which provide world class facilities with exquisite & expensive bathroom fittings to have a competitive edge, high disposal income and changing life style. European market expected to have relatively slow growth rate for the forecast period. Most of the European countries are facing financial debt, leading to economic downturn in Euro-Zone. Economic downturn is has reduced the disposal income which has affected the Bathroom Fitting Industry.

Asia Pacific is expected to have significant growth for the forecast period owing to rapid development in the economies, government initiatives and presence of many manufacturing companies. India and China are the developing economies observing rapid development which is providing a well-supported environment to the construction industry. India is anticipated to become one of the largest consumers of sanitary ware products in the Asia Pacific region and so does the bathroom accessories industry. The driving winds are in favorable for the bath accessories brands in India as India being a huge market for residential projects and real estate.

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